Products

Direct to Consumer

PrODUCTS - B2C

The average American spends $1,500 a year on products that relate to their drugs and conditions at 65% gross margin.  There are 22 people between the manufacturers/suppliers and the patient, each increasing prices incrementally.

Our aim is to facilitate a direct supplier-to-consumer relationship, resulting in lower prices for the consumer and higher margins for the supplier.  We are adding thousands of products on to our platform – OTC, DME, nutraceuticals, vitamins, orthopedic, natural, optical, etc. – and are in discussions with several specialized Strategic Product Partners (SPPs).

In line with our mission to make healthcare more affordable, we are seeking product supply partners that can compete on price with CVS, Walgreens and Amazon. Our Rewards program further meets our affordability goal, and encourages repeat purchases on our platform.

Strategic Product Partners (SPP)

The principle of being a SPP is to seamlessly integrate their products within our environment to drive sales from all our users. This is not a one-off marketing campaign, but multi-faceted and continuous.

Integration

Our technical team works with the SPP to ensure seamless integration of their products throughout our platform. The partner provides the content and pricing information and, where appropriate, we can map the products to relevant medications and conditions.

Marketing

We have various marketing tools available, including:

  • Strategic Data Partner

    • 74 million users that have double opted-in and have completed a healthcare questionnaire

    • Examples:

      • Weight loss – 23.6 million

      • Arthritis – 11.2 million

      • Diabetes – 7.1 million

      • Cat owners – 44 million

      • Dog owners – 36 million

  • Targeted Marketing – consisting of a range of the following elements:

    • Digital ads

    • Social media posts

    • Drip feed email campaign

    • Videos

    • Advertorial

    • Re-targeting

    Iterative analysis of open rates / click through rates, conversions, etc. is used to allow us to modify the message, and repeat the marketing effort.

  • Platform marketing - to all RxSpark and white-label site users

    • Product promotion email campaigns

    • Social media posts

    • Featured content showcasing product partners in our Health Hub

    • On-site banners and ads

reach

  • White Label – We would market SPPs to all our users, for example, on the following platforms:

  • Stark Law Compliant Shop – We can market to patients via our healthcare professional networks.

    • Doctors are not allowed to promote a third-party company to the patients and receive a benefit from that company – this breaks Stark Law.

    • Henry Schein, one of our strategic partners, has an approved solution, and RxSpark has developed the technology to build a Stark-compliant shop.

    • This unique technology enables doctors to promote the shop to their patients and earn from their sales.

  • Access to Doctors – We are working with the following groups:

    • Doctors – 250,000

    • Dentists – 180,000

    • Chiropractors - 60,000 (check out www.chirosrx.com)

    • These healthcare professionals each have approximately 2,000 patients

  • Pet Health – Our next phase is to add pet health products to our platform.

    • This includes pharmacy, mail order, products and services.

    • We have access to 44 million cat owners and 36 million dog owners

    • We are working with strategic partners including a group with 80,000 groomers each with 600 customers.

  • Rewards Program

    • We have created a sophisticated Rewards Program, incentivising our existing user base to share the platform.

    • This is based on market data showing 84% of customers being more likely to share brands with a loyalty program

      and 50% of loyal customers actively recommending a brand to others. Click here to find out more.

Contact us for more information.