Products
Business to Business
from Supplier...
Direct to Healthcare Providers
Suppliers face several challenges when selling directly to healthcare providers, including:
Distribution Costs: Large distribution companies, such as McKesson, Cardinal, and Medline, add an estimated 55% markup to products.
Salesforce Expenses: Manufacturers/suppliers can spend up to 65% of revenue on maintaining a dedicated sales force.
Expensive Marketing: Manufacturers/suppliers invest heavily in media campaigns, exhibitions, roadshows, and other marketing efforts, inflating overall costs.
Why are we developing a B2B Shop?
RxSpark has three key components that position us perfectly to branch out into the B2B health products market.
Ecommerce architecture and integration: With our existing B2C shop, we already have experience integrating third party Strategic Product Partners (SPPs) to offer an extensive range of health products to our users.
Reach, via our B2B solution: We have existing relationships with healthcare providers and are nurturing an ever-growing network of engaged healthcare professionals who use our platform to enhance their business.
Unique Technology with our Stark Law-compliant shop: Doctors can now earn from sales of products on our site…
Stark Law-Compliant Shop
As part of our existing B2B solution, healthcare providers can earn from product sales through our unique Stark Law-compliant shop.
Doctors are not allowed to promote a third-party company to the patients and receive a benefit from that company – this breaks Stark Law.
Henry Schein, one of our strategic partners, has an approved solution and RxSpark has developed the technology to build a Stark Law-compliant shop.
This allows doctors to promote the shop to their patients and earn from their sales.
Access to Doctors – We are working with the following groups:
Doctors – 250,000
Dentists – 180,000
Chiropractors - 60,000
In summary, our existing B2B solution means we have a growing network of engaged providers already active in our B2B ecosystem. The next stage of our B2B model is the launch of a dedicated health supplies shop, leveraging our access to healthcare provider networks and our experience integrating Strategic Product Partners (SPPs) into the platform. This B2B store will allow healthcare businesses to source medical and clinical supplies directly from suppliers through a streamlined, centralized platform.
Supportive Marketing
Product integration into our B2B online shop
Personalised branded storefront to showcase products to our healthcare providers
Email promotion of products to our growing healthcare provider network
Webinar spotlights to showcase B2B product suppliers on our webinars with healthcare providers
Check out this video
Integration
Our technical team works with the SPP to ensure seamless integration of their products throughout our platform. The SPP provides the content and pricing information.
Creation of a storefront for all their products
Architecture: A Flexible Platform for Manufacturer Partnerships
Our sophisticated architecture allows for multiple manufacturers and suppliers to place products on our shop. The flow is as follows:
Product Listing & Categorization: Products are added to the platform.
Healthcare Providers Browsing & Selection: Explores product selection and adds items to their shopping cart.
Order Processing & Payment: We handle the credit card processing side and connect with the correct supplier for delivery
Supplier Integration: We connect with the appropriate suppliers’ distribution systems to manage content, pricing, fulfilment, and delivery logistics.
AI-Powered Platform Enhancements
To enhance the partner experience further, RxSpark is integrating AI technology that will:
Provide personalized product recommendations
Streamline and simplify the ordering process
Automate reorder reminders based on user purchasing history on the platform
Contact us for more information.